An Examination of the Effectiveness of WhatsApp Marketing for Business Growth: A Case Study of First Bank in Kebbi State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
WhatsApp marketing has emerged as a powerful tool for businesses seeking direct, personalized communication with customers. It leverages the platform’s messaging capabilities, multimedia sharing, and group functionalities to facilitate customer interaction and improve engagement (Batra & Keller, 2023).
First Bank Nigeria, one of the largest financial institutions in the country, has utilized WhatsApp to enhance customer experience, promote services, and foster customer loyalty. In Kebbi State, where mobile usage is steadily increasing, WhatsApp has become a key tool for reaching customers directly, offering convenient banking services, and engaging them with targeted promotions and updates (Oluwaseyi & Musa, 2024).
This study evaluates the effectiveness of WhatsApp marketing in driving business growth for First Bank in Kebbi State.
Statement of the Problem
While WhatsApp marketing offers businesses an innovative approach to customer engagement, challenges such as privacy concerns, content saturation, and difficulties in measuring return on investment (ROI) may limit its effectiveness. In Kebbi State, where digital literacy may vary, ensuring that WhatsApp marketing resonates with customers and contributes to business growth is essential (Eze & Adeyemi, 2023).
This study examines the effectiveness of WhatsApp marketing strategies for First Bank in Kebbi State, identifying obstacles and proposing ways to optimize its use.
Objectives of the Study
- To assess the effectiveness of WhatsApp marketing in driving business growth for First Bank in Kebbi State.
- To identify the challenges faced by First Bank in using WhatsApp marketing to engage customers in Kebbi State.
- To propose strategies for optimizing WhatsApp marketing to enhance customer acquisition and retention.
Research Questions
- How effective is WhatsApp marketing in driving business growth for First Bank in Kebbi State?
- What challenges does First Bank face in using WhatsApp for marketing and customer engagement in Kebbi State?
- What strategies can First Bank implement to optimize WhatsApp marketing for customer acquisition and retention?
Research Hypotheses
- WhatsApp marketing does not significantly contribute to business growth for First Bank in Kebbi State.
- Privacy concerns significantly hinder the effectiveness of WhatsApp marketing for First Bank in Kebbi State.
- Customer engagement via WhatsApp does not significantly mediate the relationship between marketing efforts and business growth.
Scope and Limitations of the Study
This study focuses on the use of WhatsApp marketing by First Bank in Kebbi State. Limitations include challenges in measuring direct business outcomes, privacy concerns from customers, and the varying levels of digital literacy among the local population.
Definitions of Terms
- WhatsApp Marketing: The use of the WhatsApp messaging platform to promote products, engage customers, and provide customer service.
- Business Growth: The expansion of a company’s customer base, revenues, and market share.
Customer Acquisition: The process of attracting new customers through marketing efforts.
Related Project Materials
DESIGN AND IMPLEMENTATION OF ONLINE CLEARANCE SYSTEM A CASE STUDY OF CARITAS UNIVERSITY
ABSTRACT
Online clearance system is a research work that will help build an effective information management for schools. It is aimed at...
IMPACTS OF GENDER ON THE ACADEMIC ACHIEVEMENT OF SOCIAL STUDIES JSS II STUDENTS IN PUBLIC SECONDARY SCHOOLS IN JOS NORTH LOCAL GOVERNMENT OF PLATEAU STATE
ABSTRACT
This study investigates the impacts of gender on the academic achievement of Social Studies JS...
FORMULATION AND PRODUCTION OF ALCOHOL FROM PALM WINE.
ABSTRACT
This research work was arrived as the formulation and production of ethanol (ethyl alcohol) fr...
THE IMPACT OF TRAINING AND DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
The subject matter of this thesis work focuses on the impact of employees’ training and...
EXAMINING SMALL SCALE BUSINESSES AND THE PROSPECTS AND CHALLENGES OF SETTING THEM UP
ABSTRACT
This work is a review of the problems and prospects of setting up small-scale business...
CRITICAL ANALYSIS OF TEAMWORK AS A TOOL FOR ORGANIZATIONAL DEVELOPMENT BY OFFICE MANAGER
BACKGROUND OF THE STUDY
Progression is the major objective of an organisation. An organisation need to progress financia...
AN EXAMINATION OF INTERNATIONAL TRADE AGREEMENTS: ISSUES AND CHALLENGES FOR NIGERIA
ABSTRACT
The WTO and its predecessor GATT have formed rules and discipline for ensuring multilateral trade among nations. Its overriding...
The Impact of Digital Media on Consumer Behavior in Sokoto North Local Government Area, Sokoto State
Chapter One: Introduction
IMPACT OF ADULT EDUCATION ON AGRICULTURAL DEVELOPMENT
Abstract: The topic of this research is the impact of adult education on agricultural development. The study aimed to explore how adult educat...
The Effect of Urban Waste Disposal on Groundwater Contamination in Borno State
Background of the Study
Rapid urbanization has significantly contributed to waste generation in Nigerian cities, posing...
